CRM helps the company to recognize the productive customers: Product promotion and marketing for the customers who are unprofitable to the company consumes a lot of time. CRM system helps the sales department to determine the unprofitable customers or those customers which generally do not generate any revenue for the company. Through this the sales officers can manage their time and concentrate on the profitable customers. With the help of this system the sales team would be interact well with the profitable customers and thus, develop good connections with them. http://www.redhatinfotech.com/crm